Iron Butt Ireland Photo Rally
IBA Ireland Annual Photo Rally Announcement
Since 2011, IBA Ireland has proudly hosted an annual photo rally—starting with a poker‑style format and cash prize, and evolving in 2017 into the themed event many of you know today. That shift brought with it the SmugMug platform, personalised rider albums, and finisher certificates, helping to create a more engaging and memorable experience.
From 2017 onward, between 130 and 150 riders took part each year. The enthusiasm, creativity, and commitment shown by our regular entrants made the rally something we looked forward to organising just as much as you looked forward to riding it.
While we are confident the event would continue to attract strong interest, we feel the time is right to bring the photo rally to a close and refocus our efforts on our core passion: long‑distance riding and endurance events. We take great pride in knowing that, through the rally, hundreds of riders discovered locations across the country they might never otherwise have visited.
This decision was not made lightly, nor was it made suddenly. It reflects a thoughtful shift in direction for the years ahead.
To everyone who participated—whether once or every single year—thank you. Many of you became familiar faces in our albums, and your enthusiasm is what made the event a success. We hope the rally has given you lasting memories and a few good stories along the way.
Although our own event is ending, we know many of you already enjoy the Irish Photo Rally. For those who haven’t yet taken part, we encourage you to explore their pages and continue the spirit of discovery.
Ride safe, and keep exploring.